Brand Identity
Extra Steps Brand Identity
Extra Steps Brand Identity is a visual identity for a sports and fitness equipment brand designed by Recipe Codes. The work covers a bilingual Arabic and English logo built around a stepped letter E, brand guidelines with typography, colors and icons, and applications on stationery, merchandise, signage and billboards.
The project
About Extra Steps
Recipe Codes designed the brand identity for Extra Steps, a brand in the sports, gym and fitness machine category. The project includes the primary logo, an Arabic-language brand guideline document, logo usage rules, an icon set and a range of brand applications, from stationery and ID badges to wristbands, key chains, outdoor billboards and a wall-mounted sign. Product visuals were produced with 3ds Max and V-Ray.
The logo combines an English wordmark, an Arabic wordmark and an icon. The icon turns the letter E into three slanted bars that read as steps, shown in the guidelines as a progression from E to stairs to the final mark. The palette pairs a strong yellow-orange with black and white. Typography specimens list Nevolasty Light, Omar Bold and Cairo Light, and a misuse page shows six incorrect logo treatments.
Design highlights
- Letter E reshaped into three slanted bars that suggest climbing steps
- Bilingual lockup pairing the EXTRA STEPS wordmark with an Arabic wordmark
- Yellow-orange, black and white palette applied across every touchpoint
- Guidelines specify Nevolasty Light, Omar Bold and Cairo Light typefaces
- Logo misuse page and icon set in three color treatments
Project Gallery
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Project FAQ
What did Recipe Codes design for Extra Steps?
Recipe Codes designed a full brand identity for Extra Steps: a bilingual Arabic and English logo with a stepped E icon, Arabic brand guidelines covering logo construction, misuse, icons and typography, and applications on stationery, wristbands, key chains, ID badges, billboards and an exterior sign.
Which tools were used for the Extra Steps identity?
The project lists Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Autodesk 3ds Max and V-Ray. Illustrator and InDesign suit logo and guideline work, while 3ds Max and V-Ray were used for the 3D product visuals.
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