Brand Identity
FC Hospital Branding
FC Hospital Branding is a brand identity redesign concept for a hospital, designed by Recipe Codes. The work covers a redrawn bilingual Arabic and English logo for Family Care Hospital, an old-versus-new logo comparison, a construction diagram, a three-colour blue palette and stationery mockups.
The project
About FC Hospital
Recipe Codes created a rebranding concept for Family Care Hospital (مستشفى عناية العائلة). The project compares the previous logo with the redesigned version, documents the symbol's geometry with overlapping circles, and defines a colour palette. The new logo pairs the symbol with an Arabic name line above a bold 'FAMILY CARE' wordmark and a widely letter-spaced 'HOSPITAL'. A paper tube, envelope and pencils show the identity in print.
The symbol shows three human figures, labelled father, son and mother in the construction slide, drawn with arms raised around a heart that contains a heartbeat line. In the new version it is rendered in solid white on deep blue gradient backgrounds. The palette is documented as White (#ffffff), Boyzone blue (#27a0d5) and Poster Blue (#184583). English type is a heavy geometric sans-serif, with Arabic set above it.
Design highlights
- Family symbol of three figures around a heart with a heartbeat line
- Side-by-side comparison of the old logo and the redesigned version
- Circle-based construction diagram defining the symbol's geometry
- Bilingual lockup with Arabic name above a bold English wordmark
- Three-colour palette of white and two blues with RGB and HEX values
Project Gallery
View on Behance →
Project FAQ
What did Recipe Codes design for FC Hospital?
Recipe Codes created a rebranding concept for Family Care Hospital. It includes a redrawn symbol of three figures around a heart with a heartbeat line, a bilingual Arabic and English logotype, an old-versus-new comparison, a construction diagram, a blue colour palette and stationery mockups.
What does the Family Care Hospital logo symbol represent?
The construction slide labels the three figures in the symbol as father, son and mother. They surround a heart containing a heartbeat line, linking the family theme of the name to healthcare.
More Projects
View all projects →
Have a Similar Project in Mind?
Tell us about your project and our team will get back to you.