Brand Identity
Masader Brand Identity
Masader Brand Identity is a brand identity and logotype for Masader, designed by Recipe Codes. The work covers an M monogram built from diagonal bars, a 'Masader Building Materials' logotype, a construction grid, a three-colour palette and branded merchandise mockups for a building materials business.
The project
About Masader
Recipe Codes designed the visual identity for Masader, whose logotype reads 'Masader Building Materials'. The project presents the logo construction on a grid, the wordmark with spacing measurements, a defined colour palette and the mark applied to promotional items. Architectural photography, aerial views of houses and a hexagonal paving block set the identity in the context of construction and building materials.
The symbol is a bold M formed from parallel diagonal bars with rounded ends, split into a red left half and a grey right half, suggesting stacked building elements. Below it, a geometric uppercase sans-serif sets 'MASADER' in heavy weight over 'BUILDING MATERIALS'. The palette is documented as Le Corbusier Crush red (#bf4d49), Argent grey (#888989) and Bauhaus charcoal (#40403e), shown on white and black backgrounds.
Design highlights
- M monogram built from parallel diagonal bars, split into red and grey halves
- Logo construction grid and wordmark spacing guides included in the identity
- Three-colour palette documented with RGB and HEX values
- Heavy geometric uppercase logotype stacked over a 'Building Materials' descriptor
- Mark applied to a pin badge, USB drive, notebook and pen
Project Gallery
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Project FAQ
What did Recipe Codes design for Masader?
Recipe Codes designed the brand identity for Masader Building Materials: an M monogram made of diagonal red and grey bars, a heavy geometric logotype, a logo construction grid, a three-colour palette and mockups of the mark on a pin badge, USB drive, notebook and pen.
What colours does the Masader identity use?
The palette is Le Corbusier Crush red (#bf4d49), Argent grey (#888989) and Bauhaus charcoal (#40403e). Red and grey split the monogram, and the logotype appears in charcoal on white or grey on black.
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