Brand Identity
ElNile Rental Car Brand & Website
ElNile Rental Car Brand & Website is a brand identity and website design for a car rental company, designed by Recipe Codes. The work covers a bilingual Arabic and English logo with a car icon, an NRC secondary mark and pattern, a brand guideline, stationery, signage and Arabic website page layouts.
The project
About ElNile Rental Car
Recipe Codes designed the brand identity and website visuals for Nile Rental Car, a car rental company. The presentation is laid out as a brand guideline and includes main and secondary logos, a color palette, a repeating NRC pattern, logo placement on business cards, letterheads and envelopes, an exterior sign, a vehicle decal and website pages showing a homepage hero, a services section and a photo gallery.
The main logo pairs a simplified car icon with the Arabic name and the English "Nile Rental Car" set in a spaced slab-style typeface. A secondary mark uses the NRC initials in red. The palette combines dark navy, red and a warm off-white, with Pantone, HEX and CMYK values listed. Guideline pages use bold sans-serif headings over desert road photography of SUVs, and the website follows the same navy and red scheme.
Design highlights
- Car icon paired with Arabic and English names in the main lockup
- Secondary NRC initials mark in red for compact uses
- Repeating red NRC pattern on a dark navy background
- Logo placement shown on business card, letterhead and envelope
- Arabic website pages with hero, services and photo gallery sections
Project Gallery
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Project FAQ
What did Recipe Codes design for ElNile Rental Car?
Recipe Codes designed a brand identity and website visuals for Nile Rental Car: a bilingual logo with a car icon, a secondary NRC mark, a navy, red and off-white palette, an NRC pattern, stationery, signage, a vehicle decal and Arabic website pages.
What does the ElNile Rental Car website design include?
The website pages show a header with contact details, a homepage hero with an SUV and an Arabic headline, a contact bar, a services section with car rental categories and a photo gallery, all in the brand's navy and red.
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