Brand Identity
Moon Floral Brand Identity
Moon Floral Brand Identity is a visual identity for a floral shop designed by Recipe Codes. The work covers a logo that combines a crescent moon with petal lines, a red-orange and blush palette, and brand applications on tote bags, signage, business cards, apparel, packaging and Instagram posts.
The project
About Moon Floral
Recipe Codes designed the brand identity for Moon Floral, a flower shop. The project presents the logo on light and colored backgrounds and applies it across a wide set of brand items: canvas tote bags, a hanging shop sign, business cards, a printed T-shirt, a cap, a kraft gift box, a florist apron and a series of Instagram post templates shown on a phone mockup.
The logo places MOON in a refined serif above FLORAL in widely spaced thin capitals. To the left, a crescent shape filled with fine curved lines suggests both a moon and a flower petal, with a sweeping underline. The palette is led by a vivid red-orange, supported by blush pink, black and natural kraft. Line patterns taken from the mark appear on the tote bags, apron and T-shirt.
Design highlights
- Crescent mark filled with curved lines reads as both moon and petal
- Serif MOON paired with widely spaced thin FLORAL lettering
- Vivid red-orange and blush pink palette with black and kraft accents
- Line patterns from the logo applied to apron, T-shirt and tote bags
- Instagram post templates including Shop Now, Visit Us and Meet The Team
Project Gallery
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Project FAQ
What did Recipe Codes design for Moon Floral?
Recipe Codes designed a brand identity for Moon Floral, a flower shop. It includes a crescent and petal logo with serif lettering, a red-orange and blush palette, and applications on tote bags, a hanging sign, business cards, a T-shirt, cap, apron, kraft gift box and Instagram posts.
What do the Moon Floral brand applications include?
The applications include two canvas tote bags, a hanging shop sign, business cards, a printed T-shirt, a black cap, a florist apron, a kraft gift box and Instagram post templates, all using the logo and red-orange palette.
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