Brand Identity
PWA Brand Identity
PWA Brand Identity is a bilingual brand identity designed by Recipe Codes for PWA, بوا, whose tagline reads pure water from the air. The work covers a water-drop logo in horizontal and vertical versions, a blue palette, logo construction, stationery, office signage and an ID badge.
The project
About PWA
Recipe Codes designed the visual identity for PWA, a water brand whose Arabic tagline, مياة نقية من الهواء, translates as pure water from the air. The project includes the main colored logo, solid-color horizontal and vertical versions, a color palette, a logo construction sheet, and brand applications: letterhead, a stationery set with envelope and business cards, a stamp, a meeting-room wall graphic, an acrylic sign and a lanyard ID badge.
The logo sets the Latin letters pwa beside the Arabic بوا, with a water drop above or beside the name. The construction sheet shows the drop drawn from circles and combines three ideas: air, water and the Arabic letter Baa. The palette is built on Iron Blue, Casting Sea and a light sky blue, used on white or as solid blue fields. A soft drop pattern appears in the background of several pages.
Design highlights
- Water-drop mark built from circles, combining air, water and the letter Baa
- Bilingual logotype pairing Latin pwa with Arabic بوا and the tagline
- Horizontal and vertical logo versions in full color and solid color
- Palette of Iron Blue, Casting Sea and a light sky blue
- Applications on stationery, wall graphics, acrylic signage and a lanyard ID badge
Project Gallery
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Project FAQ
What did Recipe Codes design for PWA?
Recipe Codes designed a bilingual brand identity for PWA, بوا, a water brand with the tagline pure water from the air. It includes a water-drop logo in horizontal and vertical versions, a blue palette, logo construction, stationery, office signage and a lanyard ID badge.
What does the PWA logo represent?
The construction sheet shows the water drop drawn from circles and labels three ideas behind it: air, water and the Arabic letter Baa, which opens the brand name بوا. A wave through the drop links the elements.
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