Brand Identity
Dr. Amal Eskander Branding is a brand identity for a doctor, designed by Recipe Codes. The work covers the identity of an obstetrics and gynecology practice, including a two-hands symbol, logotype, business cards, ID badges, wall signage, a letterhead and envelope, and branded poster tubes.
The project
Recipe Codes designed the brand identity for Dr. Amal Eskander, whose logotype reads 'Obstetrics and Gynecology'. The project shows the identity applied to double-sided business cards, staff ID badges on lanyards, an acrylic wall sign, a letterhead and envelope, and a set of rolled poster tubes. A photograph of hands forming a heart shape over a pregnant belly supports the identity's theme.
The symbol is formed by two stylised, curved hands facing each other, suggesting care and protection. The identity relies on a soft gradient that moves from a deep burnt orange into warm beige, used across card backs, badges and signage, with white stock for contrast. The logotype sets the doctor's name in a clean sans-serif with the specialty in a lighter weight beneath it.







Recipe Codes designed the brand identity for Dr. Amal Eskander's obstetrics and gynecology practice. It includes a two-hands symbol, a logotype, business cards, ID badges with lanyards, an acrylic wall sign, a letterhead and envelope, and branded poster tubes, all using a burnt orange to beige gradient.
The project lists Adobe Illustrator and Adobe InDesign as the tools used to create the identity and its print applications, including the double-sided business cards, ID badges, wall sign, letterhead, envelope and poster tubes.
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