Brand Identity
El Metro Store Branding
El Metro Store Branding is a branding project for an online clothing store, designed by Recipe Codes. The work covers a monogram logo, a bilingual 'Metro.Store' wordmark, a geometric pattern, stationery, business cards and retail applications such as a shopping bag, tote bag, garment label and magazine cover.
The project
About El Metro Store
Recipe Codes designed the brand identity for El Metro Store, an online clothing store. The identity appears as المترو.ستور in Arabic and METRO.STORE in English, with a 'Magazine' title used on a printed cover. Applications include a shopping bag, a tote bag, a T-shirt neck label, business cards, a letterhead, envelope, notepad and a phone screen, along with fashion photography used in layouts.
The logo is an angular monogram with a shield-like outline, shown in copper brown. The palette pairs dark slate grey-green with copper brown and light grey, keeping the look muted and modern. A geometric star-and-lattice pattern adds texture to the shopping bag, tote and backgrounds, while thin line graphics trace oversized parts of the monogram. The wordmark uses a clean uppercase sans-serif beside Arabic lettering.
Design highlights
- Angular shield-like monogram in copper brown on dark slate grey
- Bilingual Arabic and English 'Metro.Store' wordmark
- Geometric star-and-lattice pattern used on bags and backgrounds
- Oversized line-drawn monogram fragments as a supporting graphic
- Retail applications including shopping bag, tote and T-shirt neck label
Project Gallery
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Project FAQ
What did Recipe Codes design for El Metro Store?
Recipe Codes designed the brand identity for El Metro Store, an online clothing store. It includes a copper monogram logo, a bilingual Metro.Store wordmark, a geometric pattern, business cards, a stationery set, a shopping bag, a tote bag, a T-shirt neck label and a magazine cover layout.
Which tools were used for the El Metro Store branding?
The project lists Adobe Photoshop and Adobe Illustrator as the tools used. The work covers the monogram logo and wordmark, the geometric brand pattern, print items such as business cards and stationery, and apparel and packaging mockups.
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